How restaurants, hotels, and tableware brands are using loyalty programs--and what indie stores can learn from this.
October 11, 2023
Perk-y
I recently read about a new loyalty program and wondered what we could learn from it. The founder of Eater and Resy, Ben Leventhal, has started Blackbird, a loyalty program service designed for indie restaurants, reports The New York Times (Read the article). Using the Blackbird app, a diner receives a perk for eating at a restaurant. The retailer sets tiers for which the user qualifies for the perk. For example, a restaurant, Nat’s on Bank in New York City, gives tier 1 customers ...
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How competitive techniques can help lure clients and grow a network.
September 10, 2023
Andrew Chen shares in 'The Cold Start Problem' that many times, networks are competing in a zero-sum game. One network gets a customer to join their network and thereby not participate in another. For example, when a driver used Lyft instead of Uber, Uber, which Chen helped, lost. And it lost in two regards: Uber lost the revenue from the lost ride, and Lyft gained the revenue. Chen’s team was tasked with getting drivers to use all their time driving for Uber and thereby unraveling Lyft&...
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How pre-populating information saves clients time and speeds them along a process.
June 30, 2023
Each April, I scramble to send my tax information to my accountant so I can file my taxes before April 15. Since my friends confide that they do the same, there are likely millions of people like us racing to prepare our taxes. What if there was a way to avoid this painful rush—and even the cost of it? The WSJ shares that Japan, New Zealand, and much of Europe get such relief. The countries prepare tax returns for their citizens using existing data, and the citizen just needs to review it,...
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What Crocs can teach us about gaining new customers and keeping them happy.
May 15, 2023
About 15 years ago, I bought a pair of Crocs sandals in Myrtle Beach, SC. Not only were they hot pink, but the insole was traffic cone orange. My buddies hated them, but oddly others loved them. The sandals were affordable (maybe $20), comfortable, and a conversation starter.
According to last week’s The New York Times' profile on Crocs, I’m one of tens of millions of happy Crocs owners. This happiness is profitable:
How we can celebrate indie stores and promote sales by hosting a Save Local event.
February 23, 2023
When one thinks of shopping locally, some consider it an act of charity. One may pay more and get less selection. That’s not a recipe for success. In contrast, the world’s most successful retailers, Walmart and Amazon, operate on just the opposite principles: low prices and massive selection. When I’m in Walmart's Panama City Beach location, it’s so massive I feel like I’m in the Giants' stadium. Amazon sells 12m items on its website (350m if you count the third-...
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How integrating a messaging service into our e-commerce platform can help us acquire new customers.
January 31, 2023
It takes a lot of people to build a bridge, but just two to tango. This applies to the analog world as well as the digital one. In the digital space, I'm using tango to refer to messaging between two people. I believe messaging is a service we can add to our offering to diversify how our company Shop Local grows.
Different Networks Require a Different Number of Users in a Group
Andrew Chen in The Cold Start Problem states that a key difference among network models is the required minimum ...
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How to let customers know that your store will call them to receive payment for their order.
January 17, 2023
Some Bridge merchants do not accept credit cards online. The merchant calls the customer (after they placed the order) to collect the customer's credit card information. For merchants that do not accept cards online, your Bridge has an updated feature that makes it easier for customers to expect a call from the store. A customer will now see a banner with a green telephone icon on the final checkout page. The banner displays this message:
I don’t own a car, yet I have a strange desire to read Dan Neil's car column each weekend in The Wall St. Journal. Why would someone who doesn’t own a car, won’t be buying one soon, and hasn’t owned one in 25 years read a car column? It's a mix of enjoying the design and technology of automobiles, wanting to know what Dwayne Johnson may be buying next, loving Dan’s witty writing style, and, confession, simply being 13-years old at heart. Cars are ...
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The Brick report helps our company track our past and current progress. Our team can easily look back at the last 78 weeks and know what we did. (Most companies would be hard pressed to do this easily.) The Brick brings us together and keeps us on the same (web)page. Its success leads to me ask: “Could we have an approach that helps us look at our future?" I’ve sometimes thought about crafting a weekly 'Horizon Report' that would share what’s next for us.
In Beyond Entrepreneurship 2.0, which the Bridge team is currently reading, the author Jim Collins confesses that he missed a key ingredient 25 years ago when he wrote the first edition. He states that he now realizes the most important part of achieving a great company is: getting the right people 'on the bus.’ I agree. Fourteen and a half years ago (long before I opened this book), I was lucky enough to pick up the right ‘passenger:' Moshe replied to my job posting (...
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We are so excited to be offering gift and wedding registry items to our store! Here is a easy way to look at our brides items online and pick something out. We currently do not have a credit card system set up with this site so when you place your order we will have to call you and get your credit card information over the phone. From there we will let the bride know you have left a gift or make sure it gets to a certain shower date that you specify.
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Last February e-commerce company Shopify Inc. replaced the “Ottawa, Canada” dateline that began its press releases and earnings reports with a strange new one: “Internet, Everywhere.” The geographical shift came at the insistence of Shopify’s founder and chief executive officer, Tobi Lütke, who tends to view such matters through the prism of cold, hard logic. In May 2020, only a few months into the pandemic, he’d made the early, seemingly rash decision to...
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Upon boarding my flight to Mexico last week, did I eagerly wait the arrival of the bar cart? Maybe, but not before cracking open the book Great by Choice by Jim Collins. I recommend the book because it provides new approaches to success. One takeaway in the book is not new: we’ve got to work each day. Just like the anecdote in the book’s introduction about Norwegian explorer Amundsen, we have to put in miles each day. In a race to the South Pole, Amundsen's unprepared ...
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Brands and retailers have been using the new Bridge Wholesale service for six months. The service helps businesses reduce errors and save time. Retailers shared these comments below about the service:
There are many e-commerce platforms from which to choose. A store owner can choose from more than 30 platforms including Bridge, Shopify, Big Commerce, and Big Cartel. Unfortunately, very few software providers are easy to set up and use. Most importantly, they may not improve retail sales. A store owner is surely mindful of increasing costs and wasting time on software.
Bridge, our e-commerce platform, helps more than 700 indie stores offer a website and bridal registry that...
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Bridge's ability to process retail purchases using credit cards on Authorize.net was suspended today through approximately 4 pm EST. The issue is fixed now.
The reason for this is early this AM Authorize.net changed its processing location to Singapore and did not alert us. They updated their API domain to a Singapore-based IP. Since that city state is a hotbed for hacker activity, Bridge historically has blocked all traffic all incoming (and outgoing) traffic to Singapore as a ...
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Visa and Mastercard are most likely raising their fees on your business, shares the Wall St. Journal. The amount of fees collected from credit cards has doubled since 2012. In the article, one retailer shares that it paid almost $400,000 in credit card fees.
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Sadly, we learned of this hack LAST week when it actually happened in...wait for it...April 2019–almost a year ago.
I predict that hacking is going to happen to more and more brands and stores in our industry. I think these victims will either turn over most online operations to a third party—or close due to costs. I know of a jewelry ...
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